TV sets
Major home appliances
Built-in home appliances
Cell phones and tablets
Accessories
Computers, consumer electronics
HVACs
Small home appliances
Network Equipment
Automotive products
CCTV
Audio equipment
Home & living
Tools and garden equipment
Our primary goal has been to build a company that sets the standard for consumer electronics and home appliance distribution in Russia. Here’s what drives our growth:
Fast and reliable logistics. We deliver orders directly to our customers. Our long-haul transportation network and distribution centers operate 24/7, helping us get orders to customers faster.
Dedicated Sales Quality & Customer Support. We monitor customer inquiries across our website, hotline, and Telegram account every day and use the insights to continually improve our business processes. We also track customer retention using RFM analysis, collect customer feedback, and regularly review sales calls to ensure our team meets company standards.
A team of 40+ experienced sales managers, all trained through our Academy of Success. They undergo a structured, multi-level performance review process on a regular basis.
A strong management team. Our 36 managers are committed to continuous professional development. They attend quarterly strategic sessions, held in the form of three-day off-site gatherings in Sochi and Crimea, along with eight monthly management meetings focused on the company’s key growth priorities.
Our story began in 2002, when our founder — then a systems administrator at a computer club in Simferopol — came up with the idea of opening a computer store.
The new company was called Microline.
In 2005, we opened a second store and attracted our first B2B customers. By carefully evaluating suppliers, we were able to offer customers the terms 20% more favorable than those of our competitors.
It was then that we established the foundations of our procurement philosophy which later evolved into Technosuccess brand.
In 2014, following Crimea’s incorporation into the Russian Federation, the company faced a new legal and economic environment. Despite these changes, Microline quickly adapted to Russian laws and continued to grow steadily.
By 2019, our retail network had expanded to nine stores. Combined with B2B sales, the revenue reached RUB 1.8 billion. As our ambitions grew, we rebranded the company and renamed it as Technosuccess.
In 2020, the revenue climbed to RUB 2.7 billion, and warehouse space reached 2,350 sq. m. Our team grew to 100 employees, while our delivery network expanded from 95 to 172 locations.
In 2023, continued investment in logistics led to the opening of a major distribution center in Moscow and warehouses in six regions of the Russian Federation. Total warehouse space exceeded 10,000 sq. m, and revenue reached RUB 8.6 billion.
In 2024, we sold the Microline brand and its stores, paving the way for a new retail concept — Tekhnotochka. Today, the chain operates 36 stores in the Southern Federal District. Combined with B2B sales, the company revenue exceeded RUB 17+ billion.
Our goal is to reach RUB 100+ billion revenue by 2028 and set the standard for consumer electronics and home appliance distribution in Russia.
Our mission at Technosuccess is to make consumer electronics and home appliances more accessible throughout Russia.
25,900,000
website views573,000
unique visitors in 20256,000+
B2B customersWe continue to grow our retail business under the Tekhnotochka name, bringing partner brands to store shelves across the Southern Federal District and beyond. As of 2025, the chain includes 36 stores, with new locations opening alongside the expansion of our regional transit warehouses.
267,750+
smartphones171,759+
TV sets486,806+
small and major home appliances343,337+
consumer electronic devices, laptops, and accessoriesMore than 1,469,301
accessories and gadgets